The Walmart Arkansas Music Pavilion (AMP)
The Walmart Arkansas Music Pavilion (AMP) is a piece of Northwest Arkansas culture that brings live music to concert fans across the region. Upcoming shows like Dave Matthews, 30 Seconds to Mars, Jim Gaffigan, Kesha and Macklemore are sure to make this year a dazzling addition to the venue’s storied past of headlining concerts. Relocated from Fayetteville to Rogers in 2013, the current infrastructure accommodates a whopping 9,500 people with its covered seats and sloped lawn.
The AMP is not only the largest stage house in Arkansas, it has repeatedly been featured as one of the nation’s top 100 amphitheaters. Past events include:
Twenty One Pilots,
Blink 182, and more.
In a Talk Business article, Peter Lane, President and CEO of the Walton Arts Center, was quoted saying “Rock pays for Bach,” which goes to show how the AMP is able to host a wide array of concerts. With the doubling of their revenue since 2014, the venue reached $12 million in tickets, sponsorship, concession, merchandise, and fees in 2017. The number of concerts has increased from two to 22, with a sharp uptake of 80% in ticket sales since 2014.
With this influx of cash, the venue is able to bring their, as Lane shares, “high-quality diverse acts.” These acts bring in an audience that encompasses a 150-mile radius, not only from other Arkansas towns, but Oklahoma and Missouri, as well.
The newly upgraded permanent pavilion and air conditioned concessions and restrooms provide concert goers with a VIP experience while enjoying their favorite band or artist. Visit their website to learn more about the AMP’s exciting new upgrades and view upcoming shows.